Last winter I was out in Seattle and went to a Seahawks game. Later in the pro-shop I had to laugh that the Seahawks had NFC west division winner T-shirts for sale. Nothing smacks of inadequacy like celebrating pointless milestones. In baseball it's fine to celebrate a pennant win. It's a long season and if you're in a competitive division it represents an accomplishment by your ball club. But most other sports division crowns are meaningless because everybody wins those and a larger number of teams make the playoffs. I had a good laugh at Seattle and my friends who support all their loser teams (except the Storm. WNBA champs!)
Last night I was in Dick's sporting goods and what did I see? Celtics merchandise emblazzened with the 2004-2005 Atlantic Division Champs all over it. I had to do a double take. I mean, this isn't Seattle, Phoenix, Atlanta or some other second rate sports city. This is Boston. This is the 16 time world champs. The team that made basketball what it is today. The marquee franchise. And now we're celebrating Atlantic Division Crowns? Thankfully all this stuff was on dramatic sale indicating that nobody was really buying any of it, so at least the fans know what still counts. But at the same time, I just can't get over seeing that stuff.